Marketing automationCampaignHub

The right message for every customer, at the moment it matters.

Bring customer knowledge, recommendations and WhatsApp, email and SMS journeys together in one marketing approach.

Who it is forMarketing & customer relations

Problem solvedOverlapping campaigns, manual follow-ups and decisions that are hard to explain.

What the product covers

Know every customer
Profiles, history, products held and consents in one place to understand each customer’s situation.
Choose a relevant action
Explainable scores and recommendations help your team choose the right offer.
Orchestrate journeys
Triggers, conditions, channels and follow-ups set up and published by your teams.
Measure and adjust
Track customers reached, engaged and converted, then adjust your rules.

Connection to your customer data and sending channels is defined during scoping.

Consents respectedChecked channel by channel before every send.
Controlled pressureA frequency rule limits how often customers are contacted.
Explainable decisionsCheck the settings history to understand a past decision.

Which channels does CampaignHub use?: Automated journeys send by WhatsApp, email and SMS. The customer profile also scores other channels (notification, call, mail) to help choose the right one.
How is consent applied?: It is checked channel by channel before every send. A customer who declined a channel is not contacted on it, and exclusion lists (do not contact, fraud alert, suppression list) block the send.
How do you avoid over-contacting a customer?: Commercial pressure is measured for each customer, and a frequency rule blocks a send when the customer has already been contacted too often over the period.
Who configures and approves journeys?: Your marketing teams: they define the trigger, conditions and channels, then publish the journey, which then runs automatically. Recommendations remain suggestions: the team decides to create the campaign.
What does CampaignHub measure, and what does it not prove?: At every step and by channel, it counts customers who entered, were reached, engaged, converted, came back and were excluded. A conversion is linked to the journey that preceded it; on its own, it does not prove the message was the only cause.
Which data sources can be connected?: The connection to your customer data (profiles, products held, interactions, consents) is defined during scoping, depending on the systems you use.

Next stepWe prepare a scenario adapted to your situation.

Stratawise Africa · stratawiseafrica.com/en/solutions/campaignhub