Marketing automationCampaignHub

The right message for every customer, at the moment it matters.

Bring customer knowledge, recommendations and WhatsApp, email and SMS journeys together in one marketing approach.

CampaignHub — campaign and conversion overview

What the product changes

Every step stays clear, from decision to result.

  • Know every customer

    Profiles, history, products held and consents in one place to understand each customer’s situation.

  • Choose a relevant action

    Explainable scores and recommendations help your team choose the right offer.

  • Orchestrate journeys

    Triggers, conditions, channels and follow-ups set up and published by your teams.

  • Measure and adjust

    Track customers reached, engaged and converted, then adjust your rules.

The product on screen

The screens shown here are the ones your teams use.

Know each customer before you write

Their products, their interest in each offer, their risk of leaving, their consents and preferred channel: everything you need fits on one profile.

CampaignHub — customer profile and personalized recommendations
CampaignHub — customer profile and personalized recommendations

How it works

Every step has an owner, from the start of the chain to the end.

  1. KnowProfiles and consents
  2. AssessInterest and engagement
  3. ChooseRecommended offer
  4. PrepareChannel and timing
  5. AutomateSends and follow-ups
  6. MeasureResults and adjustments

In control

Your teams stay in charge.

Connection to your customer data and sending channels is defined during scoping.

  • Consents respected

    Checked channel by channel before every send.

  • Controlled pressure

    A frequency rule limits how often customers are contacted.

  • Explainable decisions

    Check the settings history to understand a past decision.

Frequently asked questions

Here are the answers to the questions we hear before scoping.

Which channels does CampaignHub use?

Automated journeys send by WhatsApp, email and SMS. The customer profile also scores other channels (notification, call, mail) to help choose the right one.

How is consent applied?

It is checked channel by channel before every send. A customer who declined a channel is not contacted on it, and exclusion lists (do not contact, fraud alert, suppression list) block the send.

How do you avoid over-contacting a customer?

Commercial pressure is measured for each customer, and a frequency rule blocks a send when the customer has already been contacted too often over the period.

Who configures and approves journeys?

Your marketing teams: they define the trigger, conditions and channels, then publish the journey, which then runs automatically. Recommendations remain suggestions: the team decides to create the campaign.

What does CampaignHub measure, and what does it not prove?

At every step and by channel, it counts customers who entered, were reached, engaged, converted, came back and were excluded. A conversion is linked to the journey that preceded it; on its own, it does not prove the message was the only cause.

Which data sources can be connected?

The connection to your customer data (profiles, products held, interactions, consents) is defined during scoping, depending on the systems you use.

A focused conversation

Let’s look at CampaignHub in your context.

Talk with our teams to see how our solutions can address your priorities.

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